MAI Group is hiring a
Web Analytics Consultant - Consulting and Tracking
Responsibilities: ● Independent supervision of analytics projects through consulting and coordination for e-commerce, finance and others; ● Creation of tracking concepts for medium and large customers, as well as coordination of the concepts with customers and teams; ● Implementation of various trackings in analytics tools in the marketing team; ● Ensuring data quality and data protection (e.g. cookie banners), server-side tracking; ● Data analysis in some common analytics tools (e.g. GA, GA360, MAPP, Adobe, Matomo) and channel-specific tools (including GSC, Sistrix, Google Ads); ● Planning and implementation of reports , dashboards and automation (Google Data Studio, connectors, apps script); ● Conversion optimization through consulting, expert reviews and A/B testing; ● Convincing presentation of results and reports, as well as derivation of concrete recommendations for action for customers; ● Preparation and implementation of customer appointments, presentations and internal workshops in the agency; ● Proactively advising clients to improve digital analytics, digital marketing, conversion and UX potential.